Our Bullseye Models and SiteMining
service use statistical analyses to help you reach the best
possible site conclusions. We can conduct customer analyses to
enhance either service.
Site Analytics knows that you, our client, must make the final real
estate decisions based on your judgment and experience. Our
analyses give you additional information so you can make a fully
This is our enhanced version of a traditional
site selection model. We conduct a thorough analysis of your
existing stores from multiple perspectives. Not only do we analyze
the demographics, but we also study the site attributes, the co-tenants,
and the competition. We also incorporate operational, HR, and
marketing data where appropriate. These analyses help us understand
which factors truly drive your success.
Once we’ve identified and confirmed your critical success factors, we create a
forecasting tool which answers the questions you see listed to the
right. Armed with that information, we can help you understand
which trade areas to focus on – and which to avoid.
When you’re ready to analyze a market, we’ll create maps showing
the hotspots. When you’re ready to analyze a site, we’ll run it
through your custom-crafted Model to provide a sales forecast. When
you’re ready to take a fresh look at your current store portfolio,
we’ll use the Model to help you decide how to optimize your store
The SiteMining toolbox
is a revolutionary new way to address many of these same issues,
but from a different perspective. Many real estate decisions boil
down to one question: Is this new site similar to your best stores or
your worst ones? If it’s comparable to your best performers, you
have a pretty good sense you’ll do well at this location too. If it
turns out you’ve opened several stores like this one and they’ve
done poorly, you’ll want to think twice about choosing this
SiteMining helps clients quickly and objectively find comparables.
It’s an online service, available 24/7, for clients to perform
their own powerful analyses in minutes.
SiteMining also performs a wide range of additional analyses.
Unique among any software package, SiteMining is interactive in a
way that other systems aren’t. Ask a question, get an answer. In
Want to understand the impact of a certain demographic factor on
your stores? SiteMining instantly does the analysis and shows you
the results. How much does a specific competitor hurt (or help)
your sales? SiteMining gets the answer for you nationally, or by
state, or by region, or by any other category. How much extra rent
can you afford to pay at this new site? It could take a market
research department days to provide those answers. But with
SiteMining, the answers are always at your fingertips.
Some clients use SiteMining to supplement traditional site
selection models. Some clients use it to address all their
analytical real estate needs.
has its own website. Please visit there to learn more about this
unique service. Discover why SiteMining is the ultimate real estate